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BrightSign + AI: Smarter Digital Signage Solutions

BrightSign’s media players are AI-ready to deliver smarter, more engaging digital signage through personalized experiences, real-time audience insights, and automated content delivery.

Learn More About BrightSign’s AI Solutions
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Why AI Matters in Digital Signage

Today’s audiences expect content that’s relevant, timely, and interactive. With AI-ready BrightSign deployments, your signage becomes a responsive, intelligent platform that adapts to your viewers.

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BrightSign is AI-ready out of the box

With sensor and AI applications running alongside the edge of media players, BrightSign's signage solutions can enable technology that adapts dynamically to:

  • Trigger content instantly based on audience gaze or interactions.
  • Tailor messaging in real time to specific demographics or behaviors.
  • Optimize campaigns using AI-driven audience analytics.

AI at the Edge

BrightSign’s LS5, XT5, and all Series 6 players feature an integrated Neural Processing Unit (NPU) that works in conjunction with the CPU and GPU to run powerful AI applications without compromising signage performance.

Dedicated AI Power

Dedicated AI power

The CPU and GPU deliver smooth video, audio, and graphics, while the NPU focuses entirely on AI operations, analysis, and reporting.
Run AI without compromise

Run AI without compromise

 Media playback stays flawless even while AI applications run in the background. 

Instant Inisghts

Instant insights

Supports a wide variety of AI applications directly on the player with no need for processing in the cloud.

Growing ecosystems

Growing ecosystem

Partners can develop AI models to be run on BrightSign player NPUs. 

BrightSign’s AI approach is not proprietary. It works with BrightAuthor connected, HTML5 applications, and third-party CMS software. This is true AI at the edge with real-time AI insights processed directly on the player.

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BrightSign Digital Signage Solutions

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Retail

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Personalized promotions triggered by demographics or shopper behavior.

 

Corporate

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Smart lobby displays that adapt to visitor profiles or meeting schedules. 

Healthcare
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Intelligent wayfinding and real-time updates.
Hospitality

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Guest experiences powered by AI-driven recommendations and interactivity.

Get in Touch to Learn More About BrightSign's Digital Signage Solutions