HerbNJoyHerbNJoy has set itself apart in California markets with state-of-the-art BrightSign technologies, implemented by Solutionz, Inc.'s expertise
The With the expertise of Solutionz, Inc., cannabis retailer HerbNJoy has differentiated itself in California markets using state-of-the-art BrightSign technologies.
Being experts in digital signage, the Solutionz team listened carefully to HerbNJoy CEO, Jeff Linden, describe his vision of leveraging digital signage to benefit HerbNJoy customers. After asking key questions, Solutionz demonstrated the power of BrightSign technologies for realizing Jeff’s interactive vision—multiple 2x2 video walls powered by BrightSign digital signage media players connected to BrightSign Network, BrightSign’s cloud management platform for digital signage networks, and Bluefin touchscreens controlling the experience.
Jeff Linden knew that his vision of a technology-supported WOW factor would be the differentiator to bring customers into his stores and increase customer engagement, ensuring repeat business. True to his prediction, customers often comment on their surprise and delight when they walk into the exciting space and often return with their friends to enjoy the high-tech shopping experiences.
Allowing customers to use touchscreens to display specific product information is an engaging educational experience. The highly trained staff uses the BrightSign platform to illustrate products while making recommendations. This sense of discovery fostered by technology increases the volume of sales per customer as people learn more about the variety of products available. Unique customer experiences tailored to individual interests have built strong customer loyalty and greatly reduced the need for marketing dollars, validating HerbNJoy’s high ROI on technology investments.