Streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020. A hefty portion of that percentage is probably eaten up by video game streamers and Instagram influencers, but the stats are saying something that businesses should hear: live streaming is an ideal way to keep your employees and customers engaged and excited about your mission. Let’s take a closer look at how and why.
Training and Education
When you think about video-based training and onboarding, you probably imagine the training videos of yesteryear. But thanks to live streaming, these snooze-fests are a thing of the past. With a video content management system, you can bring everyone up to speed in real time, with live video trainings that encourage participation and interactivity. Universities and colleges are already seeing great results with video learning. In a study conducted by Kaltura in 2017, 93% of college students reported that video increased satisfaction with their learning experience, while 78% of surveyed faculty members said that video improved the onboarding experience of new employees. So let those tired old training videos collect dust. Go live.
Executive Speeches and Presentations
Believe it or not, employees actually do want to hear from their bosses from time to time. What they don’t want is a form letter from on high, or an email composed by an assistant. Such mail gets tossed into the virtual trash immediately. When you’re in rally-the-troops mode, nothing beats a good rousing speech. With more and more remote employees in your ranks, however, getting everyone in the same room is nearly impossible. So get yourself some bright lights and transform your state of the union address into a live stream that will reach distant workers and on-site employees alike.
Product Reveals and Product Training
Live streams are good for more than internal communications. They are also great tools for building and strengthening customer and client relationships. Got a new product you can’t wait to show off? Schedule an unveiling and broadcast it to the world. Rolling out some updates that you know your clients will love? Offer a live training that global audiences can access. In an increasingly dispersed and digital marketplace, people have lost personal connections to the companies that shape our world. Pull back that curtain. Connect with your customers.
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