Lifesize Announces First-Ever 4K Video Conferencing Solution

Posted by Annelise Fasnacht on Dec 21, 2018 8:40:00 AM

If you’ve strolled through a bright and blaring electronics store in the last couple years, you’ve surely noticed that 4K televisions are becoming the industry standard for home theaters. With a resolution of 3840 x 2160 pixels--that’s four times more pixels than your average HD set--4K televisions boast a level of picture detail and clarity that no other technology can match. While these displays are becoming increasingly common in the consumer electronics realm, the video conferencing world hasn’t quite kept pace with the 4K revolution.

But things are changing, and Lifesize is leading the charge. With the announcement of their new Icon 700 conference room solution, Lifesize has become the first manufacturer to offer a a true 4K video and 4K full-motion content sharing video conferencing solution.

“People don’t buy 720p TVs for rooms anymore, they buy 4K because it’s the best, it’s future proof and the prices now can’t be beat,” said Michael Helmbrecht, Lifesize Chief Operating Officer. “The same is true for our solution--the combination of quality, value and ease of use makes our solution an incredible, future proof experience that is easy to use and a great value.”

In addition to the 4K video and content sharing, the Icon 700 solution also boasts a powerful 20x zoom, rich camera optics, dual display support and ultra-wideband Opus audio for exceptional audio clarity.

“Our goal with our next generation of Lifesize solutions was to challenge the status quo of ‘good enough’ quality and create a better-than-in-person meeting experience that eliminates the stress, time and money waste associated with commuting to and from meetings,” said Craig Malloy, CEO of Lifesize. “Whether connecting face to face with your customers, making an introductory call with a new client or strengthening your internal global communication culture, these new offerings will help people present their absolute best selves in every conversation.”

Helmbrecht expects medical, creative and manufacturing industries to be early adopters of 4K video conferencing technology, but he envisions a not-too-distant future in which organizations of all kinds will crave the kind of clarity 4K provides.

In Helmbrecht’s words: “From sharing information and collaborating on projects, to promoting products and selling services, to attracting talent and closing business, your ability to communicate effectively is what ultimately drives your company forward—from what it is to what it can be.”

Learn more about Lifesize and its Icon Series and please contact us if you have any questions. We will have one of our experts get back to you right away. If there is anything else you’re looking for, use our Advanced Search tool to find it.

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