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Demanding Attention With Digital Signage

Posted by Ashley Jones on Dec 5, 2017 11:04:00 AM

We have a tendency to focus our attention on AV solutions that facilitate real time conversation and collaboration between people separated by distance: the boss and her remote employee; the scattered team members working from various coffee shops; the American salesperson and his Japanese clients. In such cases, we are thinking about screens (and speakers and microphones) as tools that can render a digitally mediated experience into something approaching the intimacy and clarity of a “real life” interaction. In these cases, HD displays act as windows onto a world that is still recognizably our own.

But companies need not keep their screens sequestered in conference rooms. In fact, those bright and vibrant displays present a wonderful opportunity to enhance all manner of spaces, from the halls of a high school to the walls of a hotel lobby. In such spaces, screens aren’t so much facilitators of conversational flow as they are conveyers of crucial messages. And with digital signage, you control every element of the message--what it is, when people see it, where people see it.

There are as many uses for digital signage as there are messages you might want to convey to customers and clients. Airports use digital signage to relay up-to-the-minute info about arrivals and departures. Restaurants use it to offer seamless updates to menu options. Educational institutions can use it to convey vital information to students that might otherwise get lost in an PA announcement or paper flyer campaign. Retailers can use it to showcase new products and highlight sales or simply fill the sales floor with exciting images that underline the appeal of the brand. Real estate companies can show off open houses in virtual tours. Movie theaters can stream trailers of coming attractions above concession stands. We could go on, but in summary: digital signage can work for you, no matter what it is you do.

To implement a responsive and effective digital signage solution, you need three key components. First, a content management system like those manufactured by Tandberg and Cisco. This is essentially your system’s brain--it tells which images to go where at what time. Second, you need a playback device that pulls the content from your management system. Finally, and most importantly, you need screens that can bring your images to attention-catching life. And guess what? We definitely have screens.

If you have any questions about how you might be able to implement digital signage solutions, please contact us and we will have one of our experts get back to you as soon as possible. If there’s something else you’re looking for, use our Advanced Search tool to find it.


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