Christie Digital was an ideal technology expert for the project. They came into this project with extensive experience in outdoor projection mapping, having done similar projects for large theme parks. The surface of the building was glass, so not only was the projection difficult to maintain, but external factors like heat, water exposure, and mounting solution were considered. A custom enclosure system, with heating and cooling capabilities was used to protect the projectors. Special lenses prevent outside moisture from corroding the technology and non-intrusive mounting solutions adhered projectors to the building surfaces.
The digital public art piece, Liquid Light, was designed to be a night time projection, displayed on a large glass facade. Roark Gourley is a creative artist, seasoned in hotel and hospitality art, on-boarded for his artistic direction. His inspiration for the InterContinental art piece branches from his recent illustration Linquescent, depicting the becoming of liquid, a concept derived from the idea that humans consume and are made of water.
To visualize the abstract interaction between liquid and form, Roark pulled together his expertise in photography and video & sculptural art, to transform a simple projection into a large 17 ft x 145 ft high-resolution moving mural, similar to iMax, only bigger. The imagery was shot both in and out of water, in 4K, with slow motion and special effects. Spinitar provided Roark with instruction on video formatting and structure to ensure that the projected piece was depicted with accuracy. Due to the intricacy of the artwork and production process, the technology functionality, Roark’s artistic expression, and the overall project vision demanded a delicate balance for completion.