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Video Conferencing Benefits for any Business

Posted by Chessie Skates on Feb 14, 2014 8:57:00 AM

Organizations are becoming more aware that we are living in a connected world. Video conferencing is playing a vital role when it comes to a more effective way of communicating.

Here are some benefits that video conferencing can bring to your organization.

Easier Recruiting  

You can expanding your search beyond your city, country or even continent, if you’re in need of a specific candidate, with a special set of skills or attributes. Sometimes this means casting a wide net to ensure that you are interviewing and finding the right person. Interviewing candidates via video conferencing can be made convenient for both parties, while still providing non-verbal communication such as behaviors and body language present in a face-to-face interview.

On the Go Availability

Opportunities always arise when we are least expecting them. For any business, dexterity can therefore be critical for progression. The key to new working relationships and opportunities is being able to communicate with current or future clients from a mobile device, as well as providing credibility that you are always reachable and willing to connect.

Flexibility for Employees

Meetings and collaboration takes place in all types of businesses, but often, it is not possible for everyone to be in the same place at the same time. Conference calls have often been the resolution to communication between geographically disparate parties. Being able to see, and not just hear colleagues has been shown to increase morale and teamwork and also provides you with everyone’s full attention and engagement.

Video conferencing, also allows new parents the opportunity to balance family life and work, which is of increasing importance for employee fulfilment and retention. Allowing employees to work flexibly from home can also increase productivity and satisfaction.

Breaking Cultural Barriers

Global workforce is becoming the new norm, whether within your own organization or when teaming up with partners, suppliers or customers. Being aware and respectful of cultural differences is crucial when collaborating. Audio communication is only a minor part of our linguistic framework, but video conferencing allows body language and social cues to confirm that all parties are on the same page to reach a common understanding.

Maintaining Long Distance Relationships

Often times the success of a business can often rely on the strength of relationships with customers and clients. Video conferencing can create better working relationships and a more quality approach to business. Interacting can grow from the personal feel of a teleconference connection rather than just hearing a voice on the other end of the phone.

 

Topics: business video conferencing

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