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How Videoconferencing Can Benefit Start-Ups

Posted by Annelise Fasnacht on Jul 20, 2018 1:57:00 PM

When we talk about video conferencing and collaboration solutions, we tend to do so in a way that foregrounds established companies. You’ll notice our blog posts referring to ways in which collaboration and conferencing technology can improve business. Implicit in this language is an assumption that the business has been around long enough to need shaking up. Or we will write about how seasoned employees can be trained to use new technology. It’s not that established businesses have the most to gain from these solutions--it’s just that they might be more likely to have settled on a way of doing things that doesn’t jibe with the tech-assisted nature of business in the 21st century.

What we don’t talk about often enough is how crucial a conferencing solution can be for a business that is just starting out. In fact, in some ways, a start-up might have the most to gain from a robust and flexible video conferencing and collaboration solution. At the very least, an established business can get by on reputation alone, at least for a while. A new company, on the other hand, has to demonstrate a familiarity with the way business works today. And business today is often conducted on screen. But besides just making a good impression on potential clients and prospective employees, video conferencing and collaboration solutions can play a huge part in easing a business out of the idea stages and into reality.

The cost of starting any business is considerable, so saving money wherever you can is key. With a cloud-based conferencing solution like Prime Call Cloud UC, which works with any video endpoints, start-up teams can do things like meet with potential investors and recruit employees without ponying up for travel costs. And since any new business wants to cast a wide net, an easily accessible, cloud-based solution is the way to go for client outreach as well.

Additionally, Prime Call Cloud UC gives new businesses the freedom to expand or contract as needed. With flexible subscription options, a nascent company can add services as they grow instead of committing to a) a plan they will soon outgrow or b) a plan that won’t be financially feasible until months or years later. You can’t predict the future of your business, so why choose a conferencing solution that would force you to?

Learn more about Prime Call Cloud UC and other Skype for Business solutions and contact us with any questions about pricing and implementation. We will have one of our experts get back to you as soon as possible. If you want to give Prime Call Cloud UC a spin before committing to a conferencing and collaboration solution, sign up for a free trial now and see how it feels for you. If there’s anything else you’re looking for, use our Advanced Search tool to find it.


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