Demand Generation Specialist

Job Summary:

The role will involve researching and optimizing SEO strategy, identifying and filtering lead sources, organizing CRM activity, and collaborating closely with our sales department.

This is a great opportunity for someone who is just beginning or early in their marketing career but wants to take ownership of their work. We are looking for a self-starting, team-oriented, organized individual who is passionate about improving processes, collaborating with a wide range of stakeholders, and craves professional growth.

Key Responsibilities

SEO

• • Perform ongoing keyword research including discovery and expansion of keyword opportunities
  • Research and implement content recommendations for organic SEO success
  • Work with copy writer to drive SEO in content creation and content programming
  • Track, report, and analyze website analytics initiatives and campaigns
  • Optimize landing pages for search engine marketing
  • Develop and implement link building strategy
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Research and analyze competitor advertising links

Manage CRM Data

• • Analyze and improve data flow between software systems (NetSuite & HubSpot experience a plus)
  • Manage contact lists
  • Create custom sales and marketing reports and dashboards
  • Create user accounts and train new users on CRM and marketing automation platform

Oversee Sales Funnel

• • monitor online form submissions and respond to phone call/chatbot inquires to assign lead to sales rep
  • ensure contacts are moving through sales funnel
  • track conversion rates through each stage of the funnel
  • analyze data and make recommendations for how to improve the funnel’s performance

Perform Sales Forecasting

• • Manage forecasting and data analysis
  • Provide regular reporting on key performance indicators to stakeholders

Universal Responsibilities:

• Adopt the Solutionz’ Four Pillars.
• Understand that you are the front-line ambassador of the Solutionz brand. Work to impress our customers every day.
• Always represent Solutionz in a positive and professional manner.
• Productively interface with all team members and project stakeholders – internal and external.
• Understand and follow Solutionz policies and procedures.
• Proactively identify and discuss ideas to improve policies and procedures.
• Demonstrate respect to co-workers, customers, and vendors.
• Take responsibility for your own actions and activities.
• Promptly reply to all email and voicemail communications, including outside of standard work hours when required.
• Complete timecards daily.
• Keep work area clean and free of clutter, to include (where applicable) office space, company vehicles and job sites.
• Keep all scheduled activities current in your Solutionz MS Outlook calendar.
• Be respectful in the care and handling of all company and client owned resources.

Requirements

• Bachelor’s degree in Marketing/Business or related field
• Proven technical aptitude in digital marketing technologies, including marketing automation, email marketing, web content management systems, web analytics, SEO, and blogs
• Excellent oral and written communication skills
• Extremely detail-oriented; strong organizational and project management skills.
• Strong strategic and analytical thinking skills.
• High-energy team player, innovative/creative thinker, and self-start
• Ability to travel up to 5%
  
  

Employment Type: Full Time, salary position

Location: Preferred close proximity to one of our offices in Georgia, South Carolina, North Carolina, Virginia, Maryland, New Jersey, Pennsylvania. Part-time remote work flexible.

Reports to: Director of Marketing